Trust in business partly recovers, but opinion is building against status quo.

A mid-year survey by Edelman’s in the US, UK, France, Germany, China and India shows 52 % of respondents saying they trust business, up from 46% in the depths of the crisis of confidence at the time of the World Economic Summit, and only 2% behind the 2008 position. Only in Britain is there a downturn in trust in business. Richard Edelman, the group’s chief executive, says: “We used to believe there was an inverse correlation between trust in business and trust in government. Now we believe that trust in business relies on trust in government. It’s looking like the world is following more of a China and India model.”