Caudrilla censured by ASA over fracking claims.

Guardian: “Cuadrilla, the only shale fracking company operating in the UK, has been slapped down by the advertising watchdog for claiming that it uses “proven, safe technologies”. The censure by the Advertising Standards Authority will force a significant watering down of some of the company’s claims and is a further blow to Cuadrilla, which has halted fracking at all of its UK sites following a series of setbacks. ….Cuadrilla was also criticised by the ASA for asserting that “we know that hydraulic fracturing does not lead to contamination of the underground aquifer”. That must be changed to: “To ensure that there can be no route for fluid or gas to leak from the shale rock up to the aquifer, we use multiple layers of steel casing sealed by cement.”
The weakening of the company’s permitted language comes after a complaint by a fracking activist about one of its leaflets, distributed in areas where the company holds licences, last July.”