“Why Home Depot could soon be in charge of the power industry.”

SmartGridNews.com: “NRG Energy CDO David Crane wants the private sector to lead the next energy revolution – even though that could put companies like his out of business. NRG Energy is America’s largest solar developer and one of the country’s largest power producers.”
“Crane believes it is essential for companies like his to move away from coal-fired plants to renewable energy.
Crane told an Atlantic magazine roundtable that it may take the private sector to speed the adoption of renewables. “We look to our leaders, mainly our leaders in Washington, to show us our way on a lot of things,” he complained. Yet the city’s paralysis means “there’s not going to be anyone showing the way.”
That’s where the private sector would come in. “For the first time in American history, could we have a social movement that is actually triggered by corporations?” Crane asked as quoted by Bloomberg.
“Control of the U.S. power industry is in the process of changing hands,” said The Atlantic. We are moving away from “the world where power companies largely determined what type of energy you consumed and how you consumed it.”
“Ten years from now, you are going to be your own main [power] generator,” said Crane. “You are going to be monetizing the energy value of your real estate. That will be your first source of energy in the future because it is zero marginal cost and it’s right there.”
Crane believes America could put solar on at least 50 million rooftops nationwide. Today, however, it takes an average of 120 days to get solar onto a homeowner’s roof once he/she decides to go ahead. It’s eight days in Germany, says Crane, where solar power produces as much 50% of the country’s power.
Washington DC’s political gridlock means the private sector may play a role in transforming the U.S. energy infrastructure agreed former New Jersey Governor Christine Todd Whitman. “We need a bottom-up revolution,” argued Crane.
He cites Google and Home Depot as his biggest future competitors. He believes electricity will get “so distributed and so simplified that our biggest competitor becomes Home Depot,” which now allows homeowners to buy and install solar panels themselves.