In April last year, Apple splashed a big message across the back pages of newspapers and magazines around the world. You may remember: “There are some ideas we want every company to copy.”
The full-colour, full-page image accompanying these words was not the latest funky Apple product. It was a solar farm, a vast one, stretching off into a sunlit hinterland. Apple had announced a campaign to power its data centres 100% with renewables…. Read the post.